SeaWorld Orlando raised its daily admission rate again this week, but it kept its basic pricing strategy – charge less than Disney World or Universal Orlando but not much less. The latest $2 increase takes a one-day adult admission to $81.99 plus tax, or almost $87. Still, the competition charges $2 less.
It’s SeaWorld’s second price increase in less than a year, though the last increase was only $1 in November 2010.
One benefit did not change: Sea World’s second-day-free admission, though the “free” part is a bit of clever marketing since the deal has been an ongoing perk. Bottom line: There is no single-day pass to Sea World; all ticket packages actually include two days at the park.
Out-of-state tourists aren’t taking the complete fall on the price increase. Florida resident tickets, which tend to be cheaper almost everywhere, rose 29 percent for those who opt to buy a Sea World-Aquatica (its water park) at the gate. However, Sea World did not change its current $99 price for the Florida resident deal, suggesting that it’s pushing residents to book early and do it through cyberspace.